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Winning Strategies For Pay-Per-Click Advertising

Keywords: pay per click,overture,miva,adwords,advertising,internet marketing

When you think of your pay-per-click ads appearing in the search engines, it is natural to assume being listed in the top position is the best placement for success. Think again!

This is one of those areas of life where what would seem to best in reality is not. It seems people often click on the ads in the middle or towards the bottom.

This is great news for you because it means you can save a ton of money on your bids.

You don't need to be listed first in Google! There is often a significant gap between the first and second or third position bids for Google pay-per-click ads. This is where you save. Let others pay the top dollar to be listed first...or even second or third. By stretching you advertising dollar this way you will not only save money on your pay-per-click bill but you may very well get better traffic to your website by being further down the list of Google ads in the search engine. Go figure!

Use the Google tools in your Adwords account to figure out the top bids for the keywords you are using. The fastest way is to start with a bid of $50 and you will then see the first bid under that which is actually the current highest bid for that keyword. Keep entering the next lowest bid to see how much you must bid to be fifth or sixth on the list. Then bid this amount. You'll save a lot of money this way.

Another thing that will help you get better results with your Google Adwords campaigns is to study your competition. If you are using pay-per-click to advertise an affiliate program and someone else is competing with you, study their landing pages. If they are running their ad on a regular basis, it means what they are doing is working...so you should study what they are doing.

Do they send people to a pre-sell page or directly to the program they are advertising? This is where you usually can separate the amateurs from the pros. Affiliate marketers who stay in the game have learned to use squeeze pages to capture contact information to build the all-important list.

Hardly anyone will buy a product the first time they go to the website. Follow-up is vital to converting your pay-per-click traffic. If you don't capture contact information, you cannot follow up with benefit-laden emails that convert your prospects to buyers. If you send people directly to the product page, you are losing hundreds and probably thousands of dollars every year. Capturing contact information is not difficult and can make the difference between success and failure of your overall Internet business.

Using Google Adwords To Drive Laser Targeted Traffic

Keywords: marketing, internet, online, business, google, adwords, traffic, targeted

The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.

This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

Using Money to Make Money

It's a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent than using Google's Adwords. The surge in popularity of Google's Adwords is very evident as you can see so many sites sporting this ad scheme.

In using Google's Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.

Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you're laser targeted traffic to your site.

Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.

Top 7 Ways to Make Sure Google Adwords is Making You Money

Don't get caught in the Google Adwords trap. Learn the top strategies for lowering your click cost while maximizing your profits with Google Adwords.

Keywords: google adwords, ppc advertising, internet marketing, increased website traffic

Most people don't realize that the more money you spend for Google Adwords traffic in comparison to the Google AdWords ads in the positions below and above your ad, the less amount of traffic that will come to you.

If you're looking at it by percentages, ask yourself: If your sales could go up 20%, would that be good if (all things being equal) your cost per click expense goes up by 30%? If this has in fact happened to you, congratulations! You have fallen into the Google Adwords CPC spiral. You have allowed the Google AdWords algorithms which determines the cost per click to add to the Google bottom line at your expense. If none of this makes sense, it should at least be clear that Google is making a fortune and they are only going to make more and more in the future.

This is the hardest thing for some Internet Marketers to understand. Google does not want a scenario where your sales drop 20 percent and the cost per click drops 20 percent as well, even though, if this happens to you, you will have effectively brought down your expenses and surprisingly, your profits will double or maybe even triple.

Never forget and always remember that you decide what you pay Google as well as the quality of traffic that comes from your Google AdWords campaign. Follow the following seven solid pieces of advice and watch what happens to your campaign.

1. Stay out of the top three positions where the lowest quality impulse clicks are most abundantly found

2. Get better traffic by improving your CTR by improving your ad.

3. Being in position 4-8 can be more lucrative by bringing in the more educated and serious buyers and keeping that cost per click down.

4. Don't be afraid of running the ad on the second page for higher qualified traffic. Remember, the game is to hit the perfect balance between price and position.

5. The higher the CTR you have, the more traffic you're getting and Google Adwords rewards you for a high CTR by giving you a better position

6. By continually challenging your own ads with simple split test methodology, you can improve the CTR over time. Let two ads run and keep slightly changing the one with a lower CTR in an attempt to beat the leader. This is not rocket science. This can also work with keeping two and trying to beat them with a third ad.

7. Scan your campaign and pull out the lowest converting keywords to improve your overall CTR. Don't throw them away, just separate them into their own Google Adwords Ad Groups.

Keep the following line in your head till it makes sense without thinking about it...

SALES CAN GO DOWN and still profits can climb higher!

Tips For Pay Per Click [PPC] Marketing

Keywords: pay per click, ppc, search engine advertising, sponsored advertising

The two most successful techniques for enhancing your online image are: search engine optimization, and pay per click advertising campaigns.

Basically it's all about helping customers find your website and business. A pay per click advertising campaign is easy to start. You open an account and deposit some money as a starting balance with the search engine company that you are advertising with. You enter your site's URL, title and description and bid on relevant keywords. A site selling wine might bid on keywords such as "wine", "red wine", "wine club" etc.

When someone searches for "wine club" the details of your site appear, in the form of a search result with the URL, title and description you entered. If they then click on your listing, your account is debited the amount you have bid on that keyword.

Pay per click offers a high level of assurance that your campaign is reaching the proper target. What makes them so effective is that someone who has searched for your product is already qualified when they come to your site, which is selling the product or service they are looking for. Pay per click campaigns, however, are not perfect. Without constant monitoring, you sometimes risk incurring advertising costs that can spiral out of control, focusing on terms that don't convert well for your product or services or lose out during a bidding war.

It is important that your keywords are relevant and link to the page that contains information relating to that keyword. Bidding on keywords can be expensive. An alternative strategy is to bid on related keyword phrases which no-one else is bidding on. You may then be #1 in the rankings, monopolizing the traffic for those searches and only have to pay the minimum amount per click through. Related keywords and phrases can include synonyms, incorrect spellings, alternative words and phrases, closely related words/phrases, and so on.

Then, perhaps most importantly of all, you need a 'landing page': (a) specific page(s) created for visitors referred from marketing campaigns to maximize conversion. Landing pages can be a series of related pages within an existing site structure or they can be a microsite, which is specifically setup for a campaign, typically with its own campaign URL - an example is Norwich Union's (faintly annoying?) www.quotemehappy.com

There are different types of landing pages that work best depending on the campaign objectives - a landing page integrated into the sites structure or a landing page specifically created for the campaign.

Integrated pages may not work so well in terms of conversion. Bespoke landing pages tend to produce higher conversion rates but it requires more effort and maintenance. So you need to work out whether the cost of producing this type of page is offset by the potentially higher conversion rates and better campaign results.

Some simple guidelines for effective PPC are keep ads and landing pages relevant; provide enough detail for a decision; capture the audience's imagination and their data as quickly as possible; forget the guru's page length, graphics and menu options type arguments and FIND OUT WHAT WORKS, as in all direct marketing test, test, test.

The Full Adsense Formula

If Adsense is used properly it can generate a great passive income for any site. But that's the crux if you're not placing the right Adsense code in the right style and in the right position on your pages then you're actually loosing money with Adsense.

Keywords: adsense,adsense secrets,adsense tips,adsense website,adsense business,adsense ctr,adsense optimization,google adsense,google adsense secrets

Adsense is the best income generating program ever spawned! Why?

There is no product or service to promote. Only your domain. Webspace, an Adsense account, and highly targeted traffic is needed. Your success with adsense, you will soon learn, is as easy as driving s car or cooking a four course meal. The reality is Adsense Success and everything else has to be learned. When you learned how to drive a car it became simple and after a couple of months of driving everyday or so. It became second nature. Once you learn the Adsense formula and it's variables. The sky's the limit with Google Adsense

Learn The Adsense Craft.

You can't cheat your way to success or for some a healthy adsense income. Just like anything other skill in life, it has to be learned. Everything that everyone knows was learned from a teacher(I.E. Anyone), a book, an article(I.E. Newspapers, Magazines, and the Internet), or by word of mouth. You have to learn the adsense formula and all the adsense variables. I have a A.A.S in Computer Programming and Engineering. So believe me I know how to give low-level instructions. No one can tell YOU how to make YOUR site a success, only guide you in the right direction.

The Adsense Variables

TT(High CTR) + Content = Adsense Earnings

Content - try to have a 1000 words of keyphrase-rich content. High CTR - highly optimized placement of the adsense code. TT - Highly Targeted Traffic

Yes that's it. The "Adsense Formula" is just a basic math problem and as we all know any on can learn math. We're not near finished. These variables the make up the Adsense Formula is the key to your success. Why refer to them as variables, because these Adsense elements constantly change and YOU are in full control of them. Imagine a indoor plant and its variables. Sunlight, Soil PH, CO2, Fertilizer, and Water. You control every variable and if each one is highly optimized then you will have a healthy fast-growing plant. If you highly optimize each adsense variable then you will in turn receive a healthy fast growing adsense income. Now that we have an understanding let's evaluate this "Adsense Formula."

Adsense Content

Keywords are a bad idea! High paying or not. In fact don't choose high paying keywords, not because of the saturation of SEO experts, but because keywords are to broad. Adwords is ying and Adsense is yang. Broad keywords have low payouts and ctr. You want to target keyphrases, so your site only displays high paying adsense ads, not .15 adsense ads from some beginner with one of your terms in their adwords campaign. There is a lot of free content online, but it is best to use unique content for search engine purposes. To accomplish this hire a writer or choose niche subjects that you are familiar with, so that you can write your own articles and e-books. Don't base your site on money rather than your passion. Example. My passion is computers and networking.

Adsense CTR

Optimal adsense ad placement is the heart of high adsense ctr. There are four locations on a webpage the receives the most clicks.

1. Just above the fold. The fold is the end of the section of the page you can view without scrolling.

2. All along side the left column.

3. In your content, if very interesting and informative.

4. At the end of your content after a reader finishes.

Adsense ad format effects ctr greatly whether or not they are placed in the right spots. Squares receive the most clicks, beginning with the largest and so on. The ads should blend with your page. Only the link title should be a different color than the text and url. No borders unless red or yellow. They attract viewer's eyes. The link color should match your site's links, but blue and red work the best. Incredibly Increase your adsense ctr up to 400% by placing related images above or to the left of adsense ads.

Highly Targeted Traffic

Yes, there is a difference between targeted traffic and highly targeted traffic. Someone looking for an online business would be targeted traffic to this article, but someone looking for an adsense business would be a highly targeted visitor. Why high quality traffic? Your Ctr will be amazing and unbelievable because all of your traffic will be looking for YOUR site. Don't be surprised if you have certain days where 97% of your visitors clicked an adsense ad. How? Blogs, Articles, E-books, Rss Feeds, and most SERP(search engine results page) traffic. Never use traffic exchanges or links from other sites unless their content is similar to yours.

Selecting Google Adsense Keywords - Simple and Easy

Get on the bandwagon for profits and increasing your website traffic in the balance with Google Adsense. This article tells you how.

Keywords: online forums, increasing traffic, increasing links to your website, internet marketing ideas

Getting on the bandwagon for profits and increasing your website traffic in the balance might sound like an easy task, but in reality very few marketers are able to be successful on their own without some advice, guidance and shortcuts. Finding and implementing high profit, low competition keywords in your ads really is the trick for making Adsense payoff big.

On the opposite spectrums of Adsense are huge possible profits and low competition keywords for your ads - to substantial expenses and lost revenues, simply from not having up front information to utilize. Adsense for many is an expense and painful lesson in "what not to do". However, InternetMarketingUSA offers a handful of straightforward approaches, designed to provide you with a easily followed roadmap of ideas to get you going on the right path.

Background Research - Worth Its Weight in Gold: Absolutely critical in developing an Adsense campaign is to research some keywords for your niche that have a high CPC (Cost Per Click) value. A handy tool available for free to accomplish this is to use Google Adwords keyword tool or another tool that will give you a multitude of keyword lists designed specifically for your niche market. To simplify keeping up with these later, you should consider saving the keywords into a program or application (I find Microsoft Excel spreadsheets to be excellent for this purpose. However; a basic word processing document will functionally work also). This makes it easy to copy and paste the keywords into Google's Traffic Estimator in your Adwords account. The estimator will give you the approximate clicks per day and the average cost per click (CPC) for each keyword. With this information, it is then easy enough to copy/paste this information back to your spreadsheet file for later reference.

Determine your Maximum Earning Per Click: To determine your maximum EPC, multiply the average CPC by 30% to get an estimate of your maximum earnings per click. The higher the average CPC, the more likely the CPC for the 2nd - 8th positions are high as well. You want this higher average CPC to start because if the CPC starts to drop off significantly after the 3rd position, your chance of getting high click earnings as an Adsense publisher will be diminished.

Determine Desired CPC - Based on Individual Strategy (and budget) Use any one of many tools available on the internet for helping to estimate the 1st - 8th position CPC values. These tools will estimate the CPCs for each position and allow you to see how much the CPCs drop off after the first position. This dramatically helps your analysis for picking the most profitable keywords. If the CPC values stay close to the each other and to the value of the first position, then you will more than likely have a profitable keyword.

Test Google for Position Location Now that the ads have been established it is time to check your exact position in the search engines. To determine which Adsense ads occupy which positions. You can do this by searching on Google for your keyword and looking to see which Adsense ads are generated in the search results and in which order they are. A second method for this determination is to use the Adwords Accelerator tool itself. It has a feature whereby Adwords ads are dynamically displayed for a given keyword you input into the tool to check. If the Adwords advertiser has used "Adwords for Content" in his advertising, these ads will be the Adsense ads someone else is displaying on their website.

Compare Initial Results Compare the ads you found in the previous step to the results of using a keyword check function tool (available on the internet). If the advertisers you find by doing this closely match those you found above, you will more than likely have a profitable keyword.

If the advertisers are not he same, then the advertiser is possibly not using the "Adwords for Content" mode of advertising in his campaigns. This means that the keyword may not be the basis for the Adsense ads and may not be profitable.

Determine Your Profits and Determine Cost Per Click Data for Enhancements If you decide to get traffic using the Adwords approach, then just use the keywords in your Adsense ads that scored well from the prior evaluation. Then, use lower cost per click keywords in your Adwords ads. The difference between the earnings from the click you get on your Adsense word from the cost of the click you pay on your Adwords word will be your profit.

Combining these techniques with your search engine optimization techniques will go a long way towards ensuring you get traffic to the website. Once there, make sure the keywords you choose have the highest KEI possible. KEI is the ratio of the number of searches for a keyword to the number of competing sites having the keyword. The combination of a high KEI and a high score from the above evaluation will yield the best profit results, greatest amount of traffic, increased revenues and minimal expense.